'BEACAUSE WE’RE ALL HUMAN. MEANS WE’RE ALL EQUAL.’

SARI Young leader and coach Raihana Zeroug stars in the new IHREC awareness campaign against Racism: 'Because we’re all human. Means we’re all equal.’ The national campaign will run throughout January across TV, radio, social and digital advertising from today, Saturday 26th December.

Entirely non-scripted, the campaign features eleven interviews with people from different ethnic backgrounds, sharing personal perspectives on racism in Ireland, including casual racism, the role of bystanders and the systemic, historical, societal and structural barriers encountered in everyday life in Ireland.

The campaign launches as new research, published by the Commission and carried out by Amárach research, surveying 1200 people in Ireland finds that almost half of young people (48%) aged between 18 and 24 have witnessed or experienced racism in the last 12 months.

The poll further finds that 8 in 10 (79%) Irish people agree Ireland benefits from being a more inclusive and diverse society in Ireland and 9 out of 10 (90%) Irish people believe that no matter who you are or where come from, you should be treated equally.